Senior User Acquisition Manager

This role is available to highly qualified remote workers and local South Florida candidates.

YOUR ROLE

You will be responsible for helping lead and execute user acquisition growth via Google Ads with an emphasis on Google Display Network. The ideal candidate will have a proven track record of spending $10k - $20k/day profitably while adhering to strict performance metrics (CPA, CPL, ROAS, New User Goals) and leveraging multiple display campaign types (Traditional Display, Smart Display, Discovery, etc.).

SUCCESS LOOKS LIKE

• Owning all aspects of the user acquisition process; tracking, ad creation, optimization, scaling, and reporting while driving positive ROI and scale ($15 - $30k spend/day) as the ultimate KPIs
• Working closely with design team members to implement thorough creative testing processes and report against results
• Clearly communicating headwinds, tailwinds & new opportunities to relevant team members based on knowledge and experience of how Google Display Network behaves (i.e. projecting CPC increases of X% due to holiday online shopping)
• Maintaining a high level, up-to-date understanding of best practices and strategies pertaining to the Google platform (i.e. Product Betas)
• Collaborating and strategizing with respective teams at Google to help maximize existing and new opportunities.

WHAT YOU NEED TO SUCCEED

• Successfully managed more than $350,000 per month in spend on Google Display above target KPIs
• 4+ years of experience scaling positive ROI lead-gen, performance campaigns across Google Display Network
• Excellent Excel & analytical skills; a passion for “letting the data do the talking” and making decisions and recommendations based on data.
• A true passion & proven track record for developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROI.
• Experience across Google Search and YouTube is a plus
• Experience training, developing, and/or mentoring a team of media buyers and/or media planners is a plus but not required

WHO ARE WE?

Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers.

Launch Potato is South Florida's fastest-growing media company leveraging data science, and fun to continue building our portfolio of category-leading direct-to-consumer brands that attract millions of users.

Most recently, honored as an Inc. Best Place to Work & Inc. Fastest Growing Company for the second time, a winner of the SFBJ Best Place to Work Award, and Florida Trend Best Place to Work. While our headquarters is in vibrant downtown Delray Beach, Florida, we have a unique, international team distributed across several countries and are a pioneering advocate of remote work. Check out the perks here!

From Day One, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Want to make your impact in a profitable, high-growth company? Apply now!