Launch Potato

Senior Media Buyer

Full-Time in Delray Beach, FL - Remote OK - Senior - User Acquisition & Growth

This role is available to highly qualified remote workers and local South Florida candidates.

YOUR ROLE

You will be responsible for helping lead and execute user acquisition growth via Google Ads with an emphasis on Google Display Network. The ideal candidate will have a proven track record of spending $10k - $20k/day profitably while adhering to strict performance metrics (CPA, CPL, ROAS, New User Goals) and leveraging multiple display campaign types (Traditional Display, Smart Display, Discovery, etc.).

SUCCESS LOOKS LIKE

  • Owning all aspects of the user acquisition process; tracking, ad creation, optimization, scaling, and reporting while driving positive ROI and scale ($15 - $30k spend/day) as the ultimate KPIs
  • Working closely with design team members to implement thorough creative testing processes and report against results
  • Clearly communicating headwinds, tailwinds & new opportunities to relevant team members based on knowledge and experience of how Google Display Network behaves (i.e. projecting CPC increases of X% due to holiday online shopping)
  • Maintaining a high level, up-to-date understanding of best practices and strategies pertaining to the Google platform (i.e. Product Betas)
  • Collaborating and strategizing with respective teams at Google to help maximize existing and new opportunities.

WHAT YOU NEED TO SUCCEED

  • Successfully managed more than $350,000 per month in spend on Google Display above target KPIs
  • 4+ years of experience scaling positive ROI lead-gen, performance campaigns across Google Display Network
  • Excellent Excel & analytical skills; a passion for “letting the data do the talking” and making decisions and recommendations based on data.
  • A true passion & proven track record for developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROI.
  • Experience across Google Search and YouTube is a plus
  • Experience training, developing, and/or mentoring a team of media buyers and/or media planners is a plus but not required

WHO ARE WE?

Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers. 2x Fortune Best Place to Work,2x Inc. Best Place to Work & 3x Inc. Fastest Growing Company as well as 4x Florida Trend Best Place to Work, needless to say, we take care of our people and work hard!

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!

Launch Potato is bootstrapped and profitable with unlimited-growth opportunities for high performers, an amazing remote team, and a portfolio of quickly growing businesses. We're a kickass team of innovators passionate about our work and building teams that solve complex problems using smart marketing, excellent engineering, data science, and fun! Check out the perks here!

From Day One, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Want to make your impact in a profitable, high-growth company? Apply now!