Launch Potato is a digital media business that builds brands to connect consumers to advertisers. Our current revenue run-rate is north of $60mm, and we are EBITDA positive. In 3 years, we want to be at $170mm in revenue with 25% EBITDA margins. This role’s mission is to lead a high-performing cross-channel acquisition and marketing team driven to win and deliver over $120MM in ad spend annually with over 140% ROAS.
OUTCOMES NEEDED TO SUCCEED
As the Growth and Marketing Leader, you will be responsible for meeting critical business goals for various Launch Potato companies by developing strategy and executing user acquisition, increased user LTV, and product/revenue growth. This position's overall purpose is to drive growth in several critical areas related to Marketing, User Acquisition, and Product Growth. You will implement effective development and leadership strategies, create and optimize acquisition channels, relentlessly improve KPIs, and aggressively research and develop new acquisition/remarketing tactics based on platform innovation and business needs. You will build a world-class team of the absolute best talent that exceeds expectations and OKRs. In this role, you will be reporting directly to the Chief Executive Officer.
Your team's success will be based on enabling them to
WHO ARE WE?
Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers. Most recently, honored as an Inc. Best Place to Work & Inc. Fastest Growing Company for the second time, a winner of the SFBJ Best Place to Work Award, and Florida Trend Best Place to Work.
Launch Potato is South Florida's fastest-growing media company solving complex problems using smart marketing, excellent engineering, data science, and fun! Our portfolio of category-leading direct-to-consumer brands attracts millions of users.
While our headquarters is in vibrant downtown Delray Beach, Florida, we have a unique, international team distributed across several countries and are a pioneering advocate of remote work. Check out the perks here! From Day One, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Want to make your impact in a profitable, high-growth company? Apply now!