Launch Potato

Head of Growth and Marketing

Full-Time in Delray Beach, FL - Remote OK - Executive - User Acquisition & Growth

ROLE MISSION

Launch Potato is a digital media business that builds brands to connect consumers to advertisers. Our current revenue run-rate is north of $60mm, and we are EBITDA positive. In 3 years, we want to be at $170mm in revenue with 25% EBITDA margins. This role’s mission is to lead a high-performing cross-channel acquisition and marketing team driven to win and deliver over $120MM in ad spend annually with over 140% ROAS.

OUTCOMES NEEDED TO SUCCEED

  1. Build and scale unique brands with obsessed customers and users
  2. 5X Google Paid Spend to $75MM with 140% ROAS
  3. 2X Facebook Paid Spend to $60MM Annually with 130% ROAS
  4. A cross-channel strategy that increases revenue and margin
  5. Lead a High Performing High Impact Team with more than 90% A-Players

YOUR ROLE

As the Growth and Marketing Leader, you will be responsible for meeting critical business goals for various Launch Potato companies by developing strategy and executing user acquisition, increased user LTV, and product/revenue growth. This position's overall purpose is to drive growth in several critical areas related to Marketing, User Acquisition, and Product Growth. You will implement effective development and leadership strategies, create and optimize acquisition channels, relentlessly improve KPIs, and aggressively research and develop new acquisition/remarketing tactics based on platform innovation and business needs. You will build a world-class team of the absolute best talent that exceeds expectations and OKRs. In this role, you will be reporting directly to the Chief Executive Officer.

Your team's success will be based on enabling them to

  • Build, launch and scale all of your campaigns with the goal of testing and increasing clicks, conversions, and margin.
  • Growing spend and ROAS day over day and month over month by testing targeting, audiences, and creatives across multiple verticals and accounts. Testing efficiently and scaling quickly
  • Collaborate with the Operations, Performance, Product, and Account teams to continually improve on and off-page performance
  • Take ownership over what tools/reporting/support you need to make your job and our campaigns more efficient by iteratively researching and testing what works vs. does not.
  • Optimizing campaigns to drive higher CTR and quality score (account health) resulting in lower CPAs and a higher return on ad spend
  • Researching and implementing various paid acquisition strategies and developing original creatives to grow users of new and existing companies
  • Creating marketing plans, performance metrics, and budgets that align with business objectives, key results, and priorities
  • Identifying new partner, platform, and optimization opportunities to drive campaign performance
  • Staying up-to-date on the best advertising platforms/networks and strategies for optimizing margin and achieving scale
  • Manage, build and grow a high performing cross-channel marketing team

QUALIFICATIONS

  • 10+ years of experience in a similar role with direct experience in managing and scaling an ad spend budget of at least $50mm/year
  • Highly analytical - can synthesize a significant amount of data to make actionable investments
  • Experience in building and managing a high performing team

WHO ARE WE?

Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers. Most recently, honored as an Inc. Best Place to Work & Inc. Fastest Growing Company for the second time, a winner of the SFBJ Best Place to Work Award, and Florida Trend Best Place to Work.

Launch Potato is South Florida's fastest-growing media company solving complex problems using smart marketing, excellent engineering, data science, and fun! Our portfolio of category-leading direct-to-consumer brands attracts millions of users.

While our headquarters is in vibrant downtown Delray Beach, Florida, we have a unique, international team distributed across several countries and are a pioneering advocate of remote work. Check out the perks here! From Day One, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Want to make your impact in a profitable, high-growth company? Apply now!