Launch Potato

Junior Media Buyer

Full-Time in Delray Beach, FL - Remote OK - Associate - User Acquisition & Growth

YOUR ROLE

You will work with senior team members on creatives, strategies and optimization for all our Paid social channels, report on business KPIs, and aggressively research and develop new acquisition/re-marketing tactics based on platform innovation and business needs. The overall purpose of this position is to ensure the company moves forward in a number of key areas related to Marketing, and user acquisition.

You will be responsible for meeting critical business goals for various Launch Potato companies while supporting user acquisition with asset creation, management and campaign optimization.

  • Design marketing materials and visuals for paid social campaigns (Facebook, Instagram, Snapchat, Tiktok, etc...)
  • Create a library of images & videos to promote our brands across platforms
  • Designing, shooting and hosting video content for paid social ads
  • Building, launching and scaling all campaigns with the goal of increasing clicks, conversions and margin
  • Optimizing campaigns to drive higher CTR and quality score (account health) resulting in lower CPAs and a higher return on ad spend
  • Taking ownership over what tools/reporting/support you need to make your job and our campaigns more efficient by constantly researching and testing what works vs does not
  • Maintain up-to-date roadmap of ad tests (creative, copy, targeting, etc.)

  • Work with internal team on optimization, A/B testing and overall strategy
  • Staying up to date with platforms best practices

WHAT YOU NEED TO SUCCEED

  • Experience designing and shooting video content for marketing campaigns
  • Experience with Canva is required, other design software experience a plus
  • 1+ years of experience with Facebook ads
  • A passion for developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROI.
  • Analytical skills; a passion for “letting the data do the talking” and making decisions and recommendations based on data.
  • Experience with Snapchat and Tiktok a plus

WHO ARE WE?

Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers. 2x Fortune Best Place to Work,2x Inc. Best Place to Work & 3x Inc. Fastest Growing Company as well as 4x Florida Trend Best Place to Work, needless to say, we take care of our people and work hard!

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!

Launch Potato is bootstrapped and profitable with unlimited-growth opportunities for high performers, an amazing remote team, and a portfolio of quickly growing businesses. We're a kickass team of innovators passionate about our work and building teams that solve complex problems using smart marketing, excellent engineering, data science, and fun! Check out the perks here!

From Day One, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Want to make your impact in a profitable, high-growth company? Apply now!