Launch Potato

Director of Marketing Analytics

Full-Time in Delray Beach, FL - Remote OK - Senior - Finance

YOUR ROLE

You will be responsible for analyzing and providing actionable insights to our User Acquisition team across multiple paid channels the building a team to support our future growth. This is a high-impact role that will help Launch Potato continue to effectively scale our marketing spend in existing and new verticals while assisting the Finance team in budgeting and forecasting Launch Potato’s marketing-driven revenue and spend. The role requires a subject matter expert level understanding of marketing and campaign analytics with an ability to explore and consult on marketing measurement and audience creation strategies. This position will report directly to Launch Potato’s Chief Financial Officer.

YOU WILL

  1. Work with the User Acquisition team to provide deep dives on KPI trends to inform on campaigns’ objectives, performance, budgets, and timelines.
  2. Analyze and report on specific marketing channels and corresponding KPIs such as click rate, reach, engagement, revenue, and profitability (return on ad spend)
  3. Develop and implement analytics and insights dashboards to advance marketing strategies
  4. Work cross-functionally to budget marketing-driven revenue and profit
  5. Suggest A/B tests to determine the experimental design for homogenous test and control groups, and subsequently evaluate the performance of a campaign initiative

WHAT YOU NEED TO SUCCEED

  • 5+ years of relevant experience, particularly in paid search where you have managed and scaled Google and Bing spend within your prior organizations
  • You have exceptional analytical skills with the ability to manipulate data sets, independently troubleshoot, and communicate detailed analysis in a simplified way
  • You have experience presenting to business leaders at multiple levels
  • You take ownership, are an inventive problem solver, and have a high level of accountability
  • You have outstanding oral and written communication skills that allow you to clearly articulate your findings and recommendations
  • You are nimble and can adapt to changing priorities
  • You have a passion for a vibrant company culture
  • You are comfortable with reporting software (e.g., Looker)


WHO ARE WE?

Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers. 2x Fortune Best Place to Work,2x Inc. Best Place to Work & 3x Inc. Fastest Growing Company as well as 4x Florida Trend Best Place to Work, needless to say, we take care of our people and work hard!

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!

Launch Potato is bootstrapped and profitable with unlimited-growth opportunities for high performers, an amazing remote team, and a portfolio of quickly growing businesses. We're a kickass team of innovators passionate about our work and building teams that solve complex problems using smart marketing, excellent engineering, data science, and fun! Check out the perks here!

From Day One, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Want to make your impact in a profitable, high-growth company? Apply now!